Platfo vs Traditional Website

You want to establish a digital presence for your restaurant. Two paths lie ahead: hire a web agency for a custom site, or use a ready-made platform like Platfo.

Which makes more sense? Let’s look at the facts.

The Hidden Costs of Traditional Websites

When an agency builds your “restaurant website,” the first invoice is just the beginning. The real costs come later.

The Maintenance Spiral

A traditional website is like a living organism — it demands constant attention:

• Security updates: WordPress, plugins, themes… dozens of updates every month
• SSL certificate renewal: Annual costs and technical monitoring
• Hosting issues: Who responds when the server crashes?
• Backups: Is your data safe? Who’s checking?

During a cyber attack or server failure, your restaurant can’t accept online orders. Every hour means lost customers.

The Mobile Compatibility Myth

The promise of “responsive design” rarely matches reality. Over 70% of your customers order from their phones. But is your site truly mobile-friendly?

Common problems with traditional websites:

• Slow loading: Sites taking over 3 seconds lose 53% of visitors
• Tiny buttons: Impossible to tap accurately, frustrating experience
• Unreadable text: Pinching and zooming required to read the menu
• Display issues: Different phone sizes, different problems

A website can look perfect on desktop — but the real test happens on mobile.

New Feature = New Invoice

Business evolves, needs change. Say you want to:

• Add online payments → New development costs
• Update menu photos → Agency task
• Display a promotional banner → Extra charge
• Add a second language → Major project

Contacting the agency for every small change, getting quotes, waiting… waste of time and money.

The Platfo Approach: Everything Included

Platfo isn’t a website — it’s a restaurant ordering platform. The difference is massive.

No Maintenance, No Headaches

With Platfo, updates, security, and backups aren’t your concern. The platform evolves continuously, and you automatically get the latest version.

• ✅ Security updates automatic
• ✅ SSL always active
• ✅ 99.9% uptime guarantee
• ✅ Daily backups

Focus on your restaurant — we handle the tech.

True Mobile Experience: PWA Technology

Platfo is a Progressive Web App (PWA). What does that mean?

Your customers can add it to their home screen — just like a native app. No App Store required, no updates to track.

PWA benefits:

• ⚡ Instant launch — app-like speed
• 📱 Full-screen experience — no browser frame
• 🔔 Push notifications possible
• 📶 Works even with weak signal
• 💾 Takes no storage space

Once they try it, your customers feel the difference.

One Price, No Surprises

Platfo’s pricing is transparent: fixed monthly fee, everything included.

Traditional Website	Platfo
Initial setup: 3,000-10,000 CHF	Setup: Free
Monthly maintenance: 100-300 CHF	Monthly: Fixed price
Every change: Extra cost	Changes: Included
Security: Your responsibility	Security: Platform guarantee
Support: Business hours	Support: 24/7

Calculate the total cost over 5 years — you’ll see how economical Platfo really is.

Security: Non-Negotiable

Cybersecurity is no longer optional — it’s mandatory. Customer data, payment information… Everything must be protected.

Security risks with traditional websites:

• Outdated plugins: Unmaintained WordPress plugins are the biggest vulnerability
• Weak hosting: Shared servers can spread infections from neighboring sites
• Missing backups: Risk of losing everything after an attack
• PCI non-compliance: Legal issues when handling payments

Platfo uses bank-grade encryption and PCI-DSS compliant infrastructure. Security is our business.

Speed = Revenue

Website speed directly impacts sales:

• 1 second delay → 7% fewer conversions
• Over 3 seconds loading → 53% abandoned visitors

With traditional websites, speed optimization requires constant effort: image compression, cache settings, CDN setup, database cleanup…

Platfo’s infrastructure provides automatic optimization. Your images are intelligently compressed, content delivered via global CDN, database always clean. Without you lifting a finger.

Conclusion: Value Your Time and Money

For your restaurant’s digital presence, you have two options:

Traditional website:

• High upfront investment
• Ongoing maintenance costs
• Technical problems to solve
• Waiting for every change
• Security risk

Platfo:

• Quick setup
• Fixed, predictable costs
• Zero technical responsibility
• Instant modifications
• Professional security

The question is: Do you want to run your restaurant or manage a website?

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